This thesis analyzes the current open source content management systems market and deals with the design and implementation of online shops using certain systems and their supporting tools. The thesis is divided into four main parts. The first part focuses on the market analysis of the open source CMS for creating online stores. The results, comments and ratings of individual CMS and comparative characteristics are presented for the following selection of the most appropriate and optimal variant according to the criteria given by the author. The second part deals with the analysis of specialized components for creating e-shops using the CMS selected in the first part. The third part presents the design and implementation of the internet shop based on the results of analysis in the first two parts of the thesis. This part is divided into several subsections (phases), which describe and illustrate the main implementation steps in the process of creating an online store. The fourth part focuses on the analysis of commercial marketing tools aimed at developing and maximally supporting sales and extends the standard features and functions of the created e-shop. The first of the main objectives is to analyse open source CMS and based on the criteria given by the author choose the best option for achieving the other objectives of the thesis. Another objective is the creation itself -- using the selected content management system to create an online store that would not only be functional but also adapted to the latest technologies and demands of the current market for electronic commerce. The third objective is to analyse certain marketing tools expanding the standard options of the created internet store, which are oriented to maximize the profits of the e-shop operator. The last objective of the thesis is, based on author's theoretical and practical knowledge, to offer readers the appropriate comments, suggestions and recommendations of individual tools, processes and technologies for the creation of a functional and effective e-shop. The information provided by the thesis can be useful to operators, developers, web programmers and users of online shops. The outcome, methods, illustrations and recommendations of the thesis may be used for educational courses, statistical, analytic and other purposes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192978 |
| Date | January 2014 |
| Creators | Achatov, Igor |
| Contributors | Molnár, Zdeněk, Bruckner, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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