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Exclusivity contracts and competition : the case of the Brazilian fuels market

Submitted by Felipe Flores Golfín (felipefloresgolfin@gmail.com) on 2016-04-26T04:09:40Z
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Previous issue date: 2016-03-23 / Exclusivity contracts can help stations by providing brand-value that allows them to obtain higher profits, relative to unbranded retailers. However, branded retailers may have a stronger negative effect over its competitors’ profits. It is not clear which one of these two effects dominates (brand-value vs competition effect). Therefore, the impact of exclusivity over the number of participants in the downstream market is not determined. In this paper, I empirically study the effects of exclusivity agreements on competition in the Brazilian gasoline sector. In order to do so, I estimate an entry model of endogenous product-type choices using data of retailers’ locations and contract choices along with data from the 2010 Brazilian Census. I use my estimates to simulate entry decisions under two counterfactual scenarios: i) mandatory exclusivity and ii) no exclusivity.

Identiferoai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/16500
Date23 March 2016
CreatorsGolfín, Felipe Flores
ContributorsBraido, Luís H. B., Hollanda, Lavinia, Escolas::EPGE, FGV, Trindade, André Garcia de Oliveira
Source SetsIBICT Brazilian ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis
Sourcereponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV
Rightsinfo:eu-repo/semantics/openAccess

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