This study investigated the effects of crisis communication messaging strategies on the relationship between an organization and its key publics. This study found that none of the strategies tested had a significant impact on the relationship between an organization and its publics, however some strategies consistently influenced a relationship more than others.
| Identifer | oai:union.ndltd.org:USF/oai:scholarcommons.usf.edu:etd-6650 |
| Date | 26 March 2015 |
| Creators | Breuklander, Bo |
| Publisher | Scholar Commons |
| Source Sets | University of South Flordia |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Graduate Theses and Dissertations |
| Rights | default |
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