Main aim of this work is to assess the market for convention tourism in terms of Czech Republic and to explain the organization of a specific congressional event. Theoretical part of this work is focused on convention tourism, its form, specifics and function. Practical part includes market analysis of the meeting industry. Its objective is to assess the status of the industry both in the national economy of the Czech Republic and international competition. Further analysis focuses on evaluation of the congressional potential of Prague and assessment of the impact of economic recession on this sector. Practical contribution of this work is a manual or a handbook that would provide readers guidance for organizing a conventional event. The process of organization is outlined with specific examples.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76805 |
| Date | January 2009 |
| Creators | Parobková, Lenka |
| Contributors | Vojík, Vladimír, Vrbová, Lucie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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