<p>Problem: In the world of today’s business, there is a trend for investors not only to base their decisions whether to invest in a company on the basis of its financial results.</p><p>These days more features are taken into consideration. Corporate identity is a crucial aspect to bear in mind for investors, as it demonstrates what the company is, how it works and where it is going. Corporate Communication is a process that allows companies to share their information with the stakeholders. Not every company is aware</p><p>of the significance of communicating its corporate identity to investors. These represent a basis for the company, since their support is needed to achieve the organization’s objectives. Furthermore, communication of corporate identity to investors represents an opportunity for a company to achieve its goals. The importance and relation of corporate identity and communication to investors is becoming a relevant issue not only for them but also for stakeholders.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hj-1329 |
| Date | January 2008 |
| Creators | Kelechi, Ugwu, Maina, Charles, Silva, Sergio, Vargas, Gabriel |
| Publisher | Jönköping University, Jönköping International Business School, Jönköping University, Jönköping International Business School, Jönköping University, Jönköping International Business School, Jönköping University, Jönköping International Business School |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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