The thesis deals with corporate identity, corporate design and corporate image of the Czech government institutions. Special attention is paid to logo, using colours or shapes, typography and composition in terms of theory of graphic design and comparision of foreign examples. In its conclusion the thesis presents graphic manual of a government corporate identity as a proposal to the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360316 |
| Date | January 2017 |
| Creators | Čápová, Zuzana |
| Contributors | Horný, Stanislav, Souralová, Veronika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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