The aim of this thesis is to analyze the basic elements that affect the image of the Society for the Protection of the Rights of Music Authors and Publishers (in Czech OSA). Based on a study of professional literature it identifies the basic segments of corporate identity, which represent the starting point for building the organization's image and which is further analyzed in detail. Although OSA is not a typical company operating in a market environment (mainly due to its monopolistic position in the Czech Republic), it has something to do with creating a positive organization's image and the so called "goodwill" as well as it have typical profit organizations. The purpose of this analysis is not only to identify the key elements that affect the image of OSA, but also to outline activities that should be followed when creating a positive image. The document works with both recommendations in general terms, so the suggestions in specific areas.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150356 |
| Date | January 2012 |
| Creators | Mikšovská, Klára |
| Contributors | Riedlbauch, Václav, Štědroň, Bohumír |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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