The diploma thesis deals with a proposal of a marketing strategy for a company which develops and implements an information system. Based on collected theoretical groundwork and on the analysis of current state of the company, a new marketing strategy was proposed in order to obtain new customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264850 |
| Date | January 2009 |
| Creators | Marečková, Zuzana |
| Contributors | Šrom, Marek, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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