The thesis deals with the topic of image of a travel agency. The corporate image represents an important success factor for every company, rather that there is a strong competition as in the case of the Czech market of travel agencies. The paper shows results of several surveys, objective of which was to explore particular factors that influence image of a selected travel agency.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:12110 |
| Date | January 2008 |
| Creators | Hostašová, Olga |
| Contributors | Petrů, Zdenka, Navrátil, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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