This work focuses on corporate marketing communication means which are used to reach its target groups. In the theoretical part, important aspects of corporate communications are examined, especially the communication of the company through a unified corporate visual identity. In the practical part these findings are applied to a particular company, it describes its current model of communication and subsequently a redesign of its visual communications is proposed and processed in graphic program.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360447 |
| Date | January 2017 |
| Creators | Bessenyey, Viktorija |
| Contributors | Horný, Stanislav, Seko, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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