The thesis deals with corporate social responsibility (CSR) of Plzeňský Prazdroj, a.s., where first of all I focused on analysing programme Občanská volba with the help London Benchmarking Group and suggested how to cultivate activities with local community. The first chapter of my diploma thesis describes general data about corporate social responsibility and the history of it. In the second chapter, the practical one, is described corporate social responsibility of Plzeňksý Prazdroj in detail. The following chapter deals with programme Občanská volba. In addition of analysis of economic contributions corporate social responsibility I tried to find out the answer on a question if Plzensky Prazdroj fulfils the CSR conception. This is very important for internal users but also for stakeholders.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:5324 |
| Date | January 2008 |
| Creators | Bohatová, Zuzana |
| Contributors | Plášková, Alena, Novická, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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