Title: Strategic Corporate Social Responsibility in Rapidly Growing Firms – As a way of Strengthening the Corporate Brand Authors: Frida Dahlin and Anna Ledel Supervisor: Thomas Helgesson Examiner: Venilton Reinert Level: Bachelor thesis Keywords: Corporate social responsibility, Corporate brand, Gazelle companies Research question: How can gazelle companies develop CSR strategies to strengthen their corporate brand? Purpose: The purpose of this research is to investigate how Swedish gazelle companies are taking their rapid growth into consideration when working with CSR as a way of strengthening their corporate brand. This paper aims to examine how Swedish gazelle companies are managing their CSR strategies and if the fact that they are fast growing firms is affecting their strategic work, and in that case how. This paper aims to contribute with a better adjusted model of CSR that is applicable in the context of rapidly growing firms. Methodology: A deductive and qualitative method was chosen for a deeper, more detailed and descriptive explanation of the considered subject. Theoretical frame of references: Theories regarding previous research of corporate brand, CSR, reputation management and rapidly growing firms are brought forward. Empirical findings: Primarily data was collected and presented from three rapidly growing firms in Sweden. Conclusion: A new model has been developed that is aimed for gazelle companies to use when working with and developing CSR strategies as a way of strengthening the corporate brand.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-25872 |
| Date | January 2014 |
| Creators | Dahlin, Frida, Ledel, Anna |
| Publisher | Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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