In this thesis, we analyzed CSR content and communication via the marketing tools of Czech and French companies. We focused mainly on whether companies perceive CSR as another marketing tool - whether it measures rentability, reach and othe KPIs.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-45459 |
| Date | January 2021 |
| Creators | Chyska, Adam, Domine, Louis |
| Publisher | Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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