Corporate sponsorship : a look at the moderating effects of fit and reach on image and purchase intentions /

Description

Thesis (Ph. D.)--Lehigh University, 1999. / Includes vita. Includes bibliographical references (leaves 81-85).

Links & Downloads

1. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:9914423

Tags

Corporate sponsorship.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/41363710
Date	January 1998
Creators	Becker-Olsen, Karen L.,
Source Sets	OCLC
Language	English
Detected Language	English
Type	Academic dissertations