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Efektivní podnikové řízení v době ekonomické nejistoty / Effective corporate management in the period of economic crisis

This thesis deals with utilization of strategic concept Balanced Scorecard for enterprise management and IT Balanced Scorecard for enterprise Informatics management. Both these concepts are applied for prosperity and crisis periods. The output of thesis is processed by means of using concept Balanced Scorecard for period of economic prosperity and crisis. Following that application of this concept are in created strategic maps in thesis, which show relationships between objectives in each perspective of Balanced Scorecard. The solution provides sight of enterprise management for two observed periods. There is visible continuity of individual objectives on primary objective of company. Model includes influence of ICT on enterprise management. From model is evident, that with using application Balanced Scorecard concept in crisis period is more effectively management due to the high savings rate. Result of this thesis is comparation of set objectives, at which is used SMART method both in times of economic prosperity and crisis. It is applied at classic Balanced Scorecard and simultaneously also at its derivation IT Balanced Scorecard. For the scientific method can be described secondly comparation of both observation periods and then build a model of both strategic maps.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198460
Date January 2014
CreatorsKaválek, Pavel
ContributorsMatuštík, Ondřej, Oškrdal, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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