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Previous issue date: 2015-08-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The 80% increase in corporate travel recorded between 2006 and 2012, indicated by the
Economic Index of Corporate Travel - IEVC (ALAGEV,2013) demonstrates the potential
of the enterprise mobility market by means of research meetings at the Universidade
Anhembi Morumbi (Brazil),has brought to light research that includes business events,
which caused the interest of companies related to hospitality. Thus, this study aimed at
"noting the effects of hospitality insertion inside Bourbon hotels and their stakeholders in
hosting corporate events." The research also pursued the following specific objectives:
a) to check whether there is hospitality between the hotel and its stakeholders of
corporate events; b) to identify whether the inclusion of hospitality in the relationship
between hotel and stakeholders (internal and
external) creates an environment of mutual trust that contributes to business
improvement; c) to discuss the hospitality in services as a competitiveness factor in
hosting corporate events inside the researched hotels. Therefore, the following issue
was established: "What are the benefits of the inclusion of Hospitality between Bourbon
Hotels and Resorts and its stakeholders when holding corporate events? ". The following
proposals were considered; (P1) The hospitality in the relationship between hotel and
corporate events of stakeholders contributes to revenue generation, increased flow of
customers and attracts new business; (P2) The insertion of hospitality in the relationship
with stakeholders, both internal (employers or employees) and external (partner
companies or customers) creates an environment of mutual trust, motivating them to
carry out actions in both short and long term; (P3) Holding events highlights the
infrastructure and hospitality of the hotel-based network services, which are considered
as its competitive factors, attracting market demands to book other events in their
premises that end up resulting in financial increase. It is an exploratory research, which
had its methodology based on literature articles, dissertations, theses, books, texts,
online and mass media, with special attention to those dating from the last five years,
among other sources. After the development of the theoretical work, the study of multiple
case studies was carried out, after the preparation of the protocol suggested by Yin
(2010), which previewed the use of semi-structured interviews. Those interviews were
transcribed with the elimination of errors and grammatical language vices, and were
carried out according to each subject’s availability, as well as technical visits to the
chosen hotels. Content analysis was also adopted, according to Bardin (2011), for
encoding and theming of interview, reflected in the plan preparation, and also later for
interpreting the interviews speech. As study objects, three units of Bourbon Hotels and
Resorts were chosen: Bourbon Cataratas Convention & Spa Resort (Foz do Iguaçu,
Paraná, Brazil), Bourbon Curitiba Convention Hotel (Curitiba, Parana, Brazil), and
Bourbon Atibaia Convention & Spa Resort (Atibaia, São Paulo, Brazil). Eventually, the
three propositions analyzedwere taken, since the hospitality of hotel chain and its
stakeholders generate competitiveness for the hospitality organization by creating a
relationship based on mutual trust, which attracts the possibility of agreements, new
events and financial results. / O crescimento de 80% em viagens corporativas registrado entre os anos de 2006 a 2012, apontado pelo Índice Econômico de Viagens Corporativas - IEVC (ALAGEV, 2013), demonstra o potencial do mercado de mobilidade corporativa que, por meio de encontros de pesquisa realizados na Universidade Anhembi Morumbi, trouxe luz à pesquisa incluindo os eventos empresariais, os quais despertaram o interesse de empresas vinculadas ao sistema de hospitalidade. Sendo assim, objetivou-se por meio deste estudo, “constatar os efeitos da inserção da hospitalidade entre os hotéis Bourbon e seus stakeholders na realização de eventos corporativos”. A pesquisa buscou, também, alcançar os seguintes objetivos específicos: a) constatar se existe hospitalidade entre hotel e seus stakeholders de eventos corporativos; b) identificar se a inserção da hospitalidade no relacionamento entre hotel e stakeholders (internos e externos) cria um ambiente de confiança mútua que contribua para o incremento de negócios; c) Discutir a hospitalidade contida em serviços como fator de competitividade na hospedagem de eventos corporativos nos hotéis pesquisados. Desse modo, estabeleceu-se como problemática: “quais são os benefícios da inserção da hospitalidade entre Bourbon Hotéis e Resorts e seus stakeholders na realização de eventos corporativos? ”. As seguintes proposições foram consideradas; (P1) A hospitalidade na relação entre hotel e stakeholders de eventos corporativos, contribuem com a geração de receita, aumento do fluxo de clientes e atração de novos negócios; (P2) A inserção da hospitalidade no relacionamento com stakeholders, tanto internos (colaboradores ou funcionários) quanto externos (empresas parceiras ou clientes) cria o ambiente de confiança mútua, motivando-os à realização de ações em conjunto em curto e longo prazos; (P3) A realização de eventos evidencia a infraestrutura e os serviços da rede hoteleira baseados em hospitalidade, tidas como seu fator de competitividade, atraindo a demanda do.
| Identifer | oai:union.ndltd.org:IBICT/oai:sitios.anhembi.br:TEDE/1711 |
| Date | 27 August 2015 |
| Creators | GUIZI, Alan Aparecido |
| Contributors | Wada, Elizabeth Kyoko |
| Publisher | Universidade Anhembi Morumbi, Programa de Pós-Graduação Mestrado em Hospitalidade, UAM, Brasil, Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do ANHEMBI, instname:Universidade Anhembi Morumbi, instacron:ANHEMBI |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | 7960448548819504414, 600, 600, 600, 600, 3930158860712739524, -1988061944270133392, 2075167498588264571 |
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