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Marketingová strategie firmy Siemens s.r.o. / Marketing Strategy of Siemens s.r.o.

Firts chapter describes general characteristics of the controlling company Siemens AG. Second chapter describes the beginning and characteristics of the company Siemens s.r.o. in the Czech Republic. Third chapter describes communication of the Czech company in dependence on the controlling company. Fourth chapter is concerned with the Corporate Responsibility questions and with the environmental politics. The last chapter illustrates the materiality portfolio with the stakeholders' expectations and business impact in the area of corporate responsibility.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9400
Date January 2008
CreatorsKubová, Věra
ContributorsHalík, Jaroslav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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