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An analysis of the consumer knowledge, expectations and perspective towards CSR – HM Sweden

Referring to the Corporate Citizenship responsibility from the consumers perspective, consumers should be informed about Corporate Citizenship responsibility actions in order to educate them and make them more sensitive towards the dynamic role they are given.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-20271
Date January 2013
CreatorsBabrak, Farid, Carrie, Ramirez
PublisherMälardalens högskola, Akademin för ekonomi, samhälle och teknik, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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