Corporate Social Responsibility jako součást PR komunikace / Corporate Social Responsibility as a form of internal and external corporate communication Comparison of global and local CSR strategies of the company Unilever

Description

Corporate Social Responsibility is a topic which is very often discussed lately. The diploma thesis focuses on this trend of corporate communication and shows it on the example of company Unilever. In the practical part of the thesis the comparison of global and local CSR strategies of Unilever is being described.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-76478

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76478
Date	January 2010
Creators	Kloudová, Michaela
Contributors	Mikeš, Jiří, Postler, Milan
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess