In the theoretical part of the thesis I would like to describe and characterize the situation of "social responsibility" in worldwide standards and also focus on the specific situation in the Czech Republic. The "social responsibility" of company ŠKODA AUTO is the subject of the practical part. I would like to describe in detail all activities that are made under the corporate social responsibility. Then I will focus on the results of the analysis (opinion poll). The opinion poll will be effected in the form of a questionnaire distributed to the employees of ŠKODA AUTO. The final part of the thesis is about the evaluation of the questionnaire which shows us the perception of the social responsibility activities among ŠKODA AUTO employees. The aim of the thesis is to describe the activities within the social responsibility of company ŠKODA AUTO. I would like to demonstrate how these activities affect employees of the company. Based on the survey I would like to propose some options to help ŠKODA AUTO social responsible activities to be known. Methods and techniques In the theoretical part of the thesis will be used the analytical and statistical methods. In the practical part will be evaluated data from the research to be carried out by ŠKODA AUTO employees.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:196997 |
| Date | January 2011 |
| Creators | Knyplová, Lucie |
| Contributors | Syrovátka, Oldřich, Šturmová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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