The role of market-based assets in reducing corporate risk

Description

Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisors: Rajendra K. Srivastava and Rajashri Srinivasan. Vita. Includes bibliographical references.

Links & Downloads

1. http://repositories.lib.utexas.edu/bitstream/handle/2152/1371/merinod87378.pdf

Tags

Risk management. Corporations Marketing

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/57894626
Date	January 2004
Creators	Merino, Maria Cruz, Srivastava, Rajendra K. Srinivasan, Rajashri,
Source Sets	OCLC
Language	English
Detected Language	English