This thesis was designed to determine Fortune 500 communicators' opinions about objectives for employee communications. The study compared communicators' opinions about stated objectives for employee communications objectives to their opinion about how their corporations implement the same stated objectives.An opinion questionnaire was mailed to directors of employee communication or equivalent titles at all Fortune 500 companies. Of the 500 instruments mailed, 129 or 25.8 percent were returned and used for data.Participants' responses were analyzed by mean scores, t-tests, confidence interval ratings and rank-order correlation tests. Demographic data was collected concerning budget sizes, staffdemographic data was cross tabulated with 40 statements of objectives the existence of written objectives, and types of activities used. The for employee communications activities to further describe Fortune 500 communicators.The study found a significant difference between the communicators' opinions toward employee communications objectives and the employee communications activities implemented within their corporations. The study also found companies with and without objectives for employee communications both implement similar employee activities. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/183818 |
| Date | January 1989 |
| Creators | Feeney, Christopher P. |
| Contributors | Ball State University. Dept. of Journalism., Popovich, Mark N. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | v, 247 leaves ; 28 cm. |
| Source | Virtual Press |
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