Return to search

Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms

The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc278816
Date08 1900
CreatorsKleinknecht, Wolfram
ContributorsCoe, Barbara J., Powell, James D., Ganesh, Gopala Krishnan, Smith, Kenneth L.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatviii, 190 leaves : ill., Text
CoverageUnited States
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Kleinknecht, Wolfram

Page generated in 0.0017 seconds