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A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies

published_or_final_version / Management Studies / Master / Master of Business Administration

  1. 10.5353/th_b3126335
  2. b3126335
Identiferoai:union.ndltd.org:HKU/oai:hub.hku.hk:10722/37504
Date January 1985
CreatorsNg, Yee-chung, Anita., 伍懿聰.
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Source SetsHong Kong University Theses
LanguageEnglish
Detected LanguageEnglish
TypePG_Thesis
Sourcehttp://hub.hku.hk/bib/B31263355
RightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works., Creative Commons: Attribution 3.0 Hong Kong License
RelationHKU Theses Online (HKUTO)

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