A study of the marketing mix of leading cosmetics brands in Hong Kong and an analysis of their market positioning strategies /

Description

Thesis (M.B.A.)--University of Hong Kong, 1985.

Links & Downloads

1. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12318280

Tags

Cosmetics Cosmetics

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52018759
Date	January 1985
Creators	Ng, Yee-chung, Anita.
Publisher	[Hong Kong : University of Hong Kong],
Source Sets	OCLC
Language	English
Detected Language	English
Source	View the Table of Contents & Abstract.