The important focus of this research is to describe nd explain male consumer behaviour in the purchase of beauty and skin care products. In the Thai context there appears to be a change in behaviour as an increasing number of males, predominately in their working years (21-50 years), are purchasing these products. Until recently the general view was that males pruchased products that were more functional wheras females were more likely to buy symbolic and self-expressive products. The chief purpose of this research is to examine in some depth the phenomena of male consumer bevaviour in buying skin care products in Thailand as it suggests that a significant change may be taking place. / Thesis (DBusinessAdministration)--University of South Australia, 2008.
| Identifer | oai:union.ndltd.org:ADTP/266973 |
| Creators | Sukato, Nuntasaree. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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