by Ko Kit-ling Kitty, Li Kit-yee Karen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 63-65. / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF TABLES --- p.iv / LIST OF APPENDICES --- p.v / PREFACE --- p.vi / ACKNOWLEDGEMENT --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Rationale of Study --- p.1 / Chapter 1.2 --- Research Objectives --- p.2 / Chapter 1.3 --- Method --- p.2 / Chapter II. --- psychographics --- p.7 / Chapter 2.1 --- Introduction --- p.7 / Chapter 2.2 --- Definition of Lifestyle --- p.8 / Chapter 2.3 --- Lifestyle Measures --- p.9 / Chapter 2.4 --- Market Segmentation --- p.13 / Chapter 2.5 --- Uses and Problems --- p.16 / Chapter III. --- THE LOCAL COSMETICS MARKET --- p.19 / Chapter 3.1 --- Increasing Local Consumption on Cosmetics --- p.19 / Chapter 3.2 --- Definition of Cosmetics --- p.20 / Chapter 3.3 --- Overview of the Local Cosmetics Market --- p.21 / Chapter IV. --- FINDINGS AND ANALYSES --- p.24 / Chapter 4.1 --- Profile of Respondents --- p.24 / Chapter 4.2 --- Comparison of Frequent and Occasional Cosmetics Users --- p.29 / Chapter 4.3 --- Contrasting Responses of Frequent Cosmetics Users on Product-Specific and General Measures --- p.32 / Chapter V. --- MARKETING IMPLICATIONS AND RECOMMENDATIONS --- p.34 / Chapter 5.1 --- Market Segmentation --- p.34 / Chapter 5.2 --- Product --- p.34 / Chapter 5.3 --- Distribution --- p.35 / Chapter 5.4 --- Advertising --- p.35 / Chapter 5.5 --- Promotion --- p.36 / Chapter VI. --- LIMITATIONS OF THE STUDY --- p.38 / Chapter VII. --- CONCLUSION --- p.40 / Chapter VIII. --- SUGGESTIONS FOR FUTURE RESEARCH --- p.42 / APPENDICES --- p.44 / BIBLIOGRAPHY --- p.63
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318704 |
| Date | January 1991 |
| Contributors | Ko, Kit-ling., Li, Kit-yee., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 65 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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