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Srovnání marketingových strategií leteckých společností na českém trhu / Comparision of airlines marketing strategies on the Czech market

This thesis is divided into 5 chapters. In the fist chapter is generally described marketing of services and contemporary situation of air transport on the Czech market. Next chapters discuss the history, SWOT analysis and marketing strategies of low cost carriers, Lufthansa and ČSA. In the last, fifth chapter, is accomplished the comparison of the above-mentioned airlines according to their marketing strategies and Skytrax Research and is forshown the future development.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:3905
Date January 2008
CreatorsPresslová, Lucie
ContributorsKrál, Petr, Máchalová, Dagmar
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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