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Elektronické bankovnictví jako strategická výhoda / Electronic banking as a strategic advantage

This thesis is a comparative efficiency study of financial transactions executed through the electronic banking system and through the bank branch system. It is based on bank model with a defined market share in the Czech Republic. The thesis is divided excepting formal parts into two main chapters. The first chapter attends purely to electronic banking theory, its distribution channels and continues legislative and normative rules that are associated with this issue. The practical part consists of transaction cost analyses of these banking systems. Based on designed initial system architectures and study presumptions are through analyses of all related costs calculated the total transaction costs of these mentioned systems. Knowing the amount of fixed and variable costs are determined the limiting points of these strategies, where the transaction costs are equal. At theoretical level, this determines the profitability of the strategy. The conclusion compares the analysis results, market research and current trends in banking.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76161
Date January 2010
CreatorsSvěrák, Ondřej
ContributorsMatuštík, Ondřej, Sigmund, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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