The diploma thesis focuses on cost optimization of individual marketing activities. It contains analysis of these activities in the chosen company including its ratings and suggestions for optimal structure. The outcome of this thesis provides recommendations for its leaders to improve marketing usage in the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223150 |
| Date | January 2011 |
| Creators | Řičánek, Michal |
| Contributors | Plotěný, Karel, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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