This thesis explores the strategic considerations for the international expansion of family-owned professional development companies in Central European markets, specifically Germany, Poland, Austria, and Slovakia. The study integrates multiple theoretical perspectives such as the Resource-Based View of the firm, Eclectic Paradigm, Institutional Theory, and Hofstede’s Cultural Dimensions Theory with empirical data on the markets in question to identify the most relevant factors that aid in the location choice decision-making. Multi-criteria decision Analysis was used in this research to assess various criteria such as market size, economic stability, cultural compatibility, competitors and revenue potential. Furthermore, regression analysis was carried out to test the optimal number of cultural dimensions to be included in the analysis. The results showed that Germany was the most attractive location followed by Austria, Poland, and Slovakia. Market size, economic stability, and cultural compatibility was found to be in alignment with the resource advantages strategies highlighted by the Resource Based View. The results provide a comprehensive framework for choosing the optimal criteria for country selection decisions for expansion which are robust and based on empirical market data and therefore should aid family-owned professional development companies to successfully expand into highly competitive international markets.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-533947 |
| Date | January 2024 |
| Creators | Heidler, David |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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