The main topic of the diploma thesis is creativity and its function in CIE Automotive company in Valašské Meziříčí. Creativity is the integral part of personal and working life of each person. It influences the ability of the company to react to possible changes and it can also dramatically influence the existence and prosperity of the whole company. CIE Automotive is an important supplier in automobile industry. In a long term the company faces lack of support and development of creativity of its employees. The main aim of the thesis is to explore the relation of CIE Automotive employees to creativity and on the basis of this information formulate a suggestion of new project for creativity development in CIE Automotive. The theoretical part is dedicated to specification of essential definitions associated with creativity and its function in the company. In the thesis are used two main methods for necessary data finding - interview and questionnaire. On the basis of received information are suggested recommendations to CIE Automotive and created entirely new program to support the development of creativity among employees in the above mentioned company. In the practical part the emphasis is placed on weakness identification resulting from the interview with HR manager and mentioned questionnaires. Weaknesses are considered to be insufficiently creative atmosphere, lack of team support, inefficient communication in the company and vague program for creativity support. Considering the weaknesses, there are recommendations suggested how to focus on improvement of weaknesses and also created a new program to support creativity - REGIA IDEA.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17066 |
| Date | January 2009 |
| Creators | Šimůnková, Vendula |
| Contributors | Franková, Emilie, Lukeš, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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