Thesis describes the role of creative concepts in ATL and integrated communication. Due to the detail analysis of the advertising creation process defines the key aspects for effective setting of the complex communication campaigns and creative concepts.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9092 |
| Date | January 2007 |
| Creators | Shmalko, Anna |
| Contributors | Mikeš, Jiří, Charvát, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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