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Promotional strategy for visa credit card in Hong Kong with respect to customers' choice criteria /

Thesis (M.B.A.)--University of Hong Kong, 1992.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/51368107
Date January 1992
CreatorsChow, Wo-lap.
Publisher[Hong Kong] : University of Hong Kong,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceView the Table of Contents & Abstract.

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