Diploma thesis goal is to define the extent of possibilities which are presented to client who is interested in vacation in Crete offered by selected travel agencies. The thesis is divided into four chapters. In the first chapter, there are theoretically explained the most important concepts, terms and topics associated with tourism and travel agencies. Following chapter is from tourism development point of view oriented on the destination analysis. Characterictic traits, geography, history, weather conditions, administrative units and the most atractive sites of the island are described. In the third chapter, there are ten travel agencies according to given criterions selected and introduced. Supply of these companies related to Crete is subject of the analysis. The analysis is focused on four basic marketing mix elements, it means product, price, promotion and place. In the last chapter particular criterions are set. On the basis of these criterions the comparison of studied travel agencies is made and total extent of the offer which is presented to the clients is specified. The appraisal of its comprehensiveness comes out from the resultant summarisation of possibilities which are offered to the client. In conclusion there is advised the opportunity which could be used by travel agencies in order to gain broader range of clients.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74592 |
| Date | January 2010 |
| Creators | Sedmíková, Jana |
| Contributors | Petrů, Zdenka, Valentová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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