This study aimed to highlight the practice of rhetoric and semiotics used in crisis communication during the Russian-Ukrainian war. On the 24th of February 2022, Russia began its invasion of Ukraine which resulted in the Ukrainian president, Zelensky, giving numerous speeches. In light of Zelensky's background as an actor, several discussions arose concerning his execution of delivery. The analyzed material in this study consisted of three speeches that Zelensky performed regarding the Russian-Ukrainian war, and these were collected from Youtube where the speeches were uploaded. The aim of this study was to investigate how Zelensky utilized rhetorical and semiotic tools in his communication. The investigation was carried out by qualitative content analysis, rhetorical analysis, and semiotic analysis, and the study was based on the theories of semiotics, rhetoric, and crisis communication. These literary tools and vocal speeches helped to answer the research question.The research showed that Zelensky was skilled in delivering his speeches in many ways. From a semiotic perspective, important elements, such as his looks and dress wear, as well as objects shown in the background, were analyzed during his speeches. This resulted in advantages such as a strengthened message and worldwide acceptance. Zelensky used influential rhetoric and distinct crisis communication to establish arguments and messages that awakened emotions in the audience to promote action.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-120648 |
| Date | January 2023 |
| Creators | Gashi, Florentina, Ulaj, Erjona |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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