The topic of the Master's Thesis "Ethical aspects of crisis company communication" is crisis communication. It is aimed at theoretical knowledge, analysis of ethical failure in the crisis communication and the measure suggestion for company management in crisis communication planning and managing. The Master's Thesis is focused on two examples from the floods in August 2002. The floods in the Prague underground and in the chemical plant Spolana Neratovice became the symbol of the summer situation. The analysis has detected the importance of the ethical aspects of crisis communication. The breach of these principles or conscious violation of them could have not only personal but also economic and legal consequences.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76170 |
| Date | January 2010 |
| Creators | Roztočilová, Linda |
| Contributors | Antušák, Emil, Kopecký, Zdeněk |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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