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Ekonomika Zlaté lyže / Golden Ski economy

This diploma thesis is divided into a theoretical part and a practical one. The theoretical part deals with the characteristics of sport events and presents the International Ski Federation FIS, including its structure, and marketing and technical concept of the races in the FIS Tour de Ski. The introduction to the practical part focuses on the history of cross-country skiing, the structure of the most important cross-country races in the world, and presents the town of Nove Mesto na Morave and the race Golden Ski. Then follows the description of the allocation process of the World Cup race and possibilities of its abolition. The main part of the diploma thesis is a detailed analysis of the Golden Ski race in the Tour de Ski. The analysis deals with the topics related to the organizing committee, technical support, scoring, invitations, accreditation, accommodation, marketing, transportation, and accompanying program of Golden Ski. The thesis concludes with financial background and short mention of Slavic Cup.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85283
Date January 2010
CreatorsVymazalová, Eliška
ContributorsNovotný, Jiří, Kotáb, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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