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By the trend of Globalization and international marketing, it is impossible for us to neglect the different thoughts of marketing ethics among different countries and cultures. Therefore, the purpose of this research is to discuss the role of cultures in the marketing ethical decision-making procedure by using the concept of cross-cultures.
Thus, the point of this research is in that when individuals face the dilemma of marketing ethics, the interactions of dilemma of moral intensity, personal moral philosophy and the differences of cultures will influence on individuals' perception, judgement and intention.
In this research, We use the questionnaire as a tool to test the hypotheses and use back-translation technique to translate items between Chinese and English. Our samples are selected from Taiwan, American and France MBA students who have similar age and education background in order to lessen the interference of non-cultural factors. Besides, we will use the confirmatory statistics analysis to test the fit of these hypotheses.
Findings:
1. We found that there will be a positive relationship among there stages of ethical decision-making under any cultural environment.
2. We found that moral density has a positive relationship with the procedure of ethical decision-making.
3. We found that there will have different relationships among moral philosophy and three stages of ethical decision-making in different countries.
4. we found that different cultures will play different roles in the ethical decision-making procedure.
5.We found that culture has no relationship with moral philosophy.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0622100-004855 |
| Date | 22 June 2000 |
| Creators | Shih, Cheng-Ying |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0622100-004855 |
| Rights | not_available, Copyright information available at source archive |
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