The thesis is focused on tourism development in Klenčí pod Čerchovem and its surroundings in the south part of the Bohemian Forest. The main objective of this thesis has been to develop the project proposal, which could help solve the problems of tourism development. The situational analysis of tourism development in the area, setting marketing goals, selection of marketing strategies and creating a tourism development plan were important for the elaboration of the project proposal. The main goal of the thesis has been accomplished by the creation of the cycling nature trail ``What is hidden around the Starý Herštejn{\crqq} that is aimed at attracting attention to extinct villages, defunct glassworks, to the ruins of Starý Herštejn, to the monastery and attractions of Pivoň and other historical monuments hidden in the pure nature of the Bohemian Forest. Thanks to the cycling nature trail, visitors would learn more about historical development of human settlements and other attractions in the border area.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:48435 |
| Date | January 2010 |
| Creators | ŠIMKOVÁ, Markéta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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