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Managing consumer products marketing in greater China: a comparison of Hong Kong, Taipei and Shanghai.

Chan Ping-Kong, Lo Yee-Wah, Eva, Chen Chien-Yeh. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 52-54). / ABSTRACT --- p.ii / TABLE OF CONTENT --- p.iii / LIST OF TABLES --- p.iii / Hong Kong Economic Indicators --- p.Table2-1 / Taiwan Economic Indicators --- p.Table2-2 / Population in Major Cities in China --- p.Table2-3 / "Retail Sales Growth in Shanghai, Guangdong & Fujian" --- p.Table2-4 / China/ Shanghai Economic Indicators --- p.Table2-5 / Methodology Flowchart --- p.Table4-1 / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter 1.1 --- The concept of Greater China and its significance --- p.1 / Chapter 1.2 --- Greater China Regional Strategy of MNCs --- p.2 / Chapter 1.3 --- The Cultural Challenge --- p.2 / Chapter 1.4 --- Culture and Management --- p.3 / Chapter 1.4.1 --- Corporate Culture --- p.3 / Chapter 1.4.2 --- Corporate Culture and Managerial Value --- p.3 / Chapter II --- COUNTRY BACKGROUND --- p.5 / Chapter 2.1 --- Hong Kong --- p.5 / Chapter 2.2 --- Taiwan/Taipei --- p.6 / Chapter 2.3 --- China/Shanghai --- p.7 / Chapter III --- COMPANY BACKGROUND AND MANAGEMENT STYLE …… --- p.9 / Chapter 3.1 --- Johnson & Johnson Corporation --- p.9 / Chapter 3.1.1 --- J&J (H.K.) Ltd.- Consumer Products Division --- p.10 / Chapter 3.1.2. --- J&J( Taiwan) Ltd --- p.11 / Chapter 3.1.3 --- Shanghai J&J Corporation --- p.12 / Chapter 3.2 --- Unilever --- p.13 / Chapter 3.2.1 --- Unilever Hong Kong --- p.14 / Chapter 3.2.2. --- FUIC/ Unilever Taiwan --- p.15 / Chapter 3.2.3 --- Unilever China --- p.15 / Chapter 3.3 --- Janssen Pharmaceuticals Ltd --- p.16 / Chapter 3.3.1 --- Janssen Hong Kong --- p.17 / Chapter 3.3.2 --- Janssen Taiwan --- p.18 / Chapter 3.3.3 --- Janssen Xian --- p.18 / Chapter IV --- METHODOLOGY --- p.20 / Chapter 4.1 --- Design and Approach --- p.20 / Chapter 4.2 --- Procedure and Method --- p.21 / Chapter V --- ANALYSIS --- p.23 / Chapter 5.1 --- Model of Analysis --- p.23 / Chapter 5.2 --- Independent Variables Analysis --- p.24 / Chapter 5.2.1 --- National Culture Analysis --- p.24 / Chapter 5.2.2 --- Development Stage Analysis --- p.26 / Chapter 5.2.3 --- Corporate Culture Analysis --- p.27 / Chapter 5.3 --- Definition of Dependent Variables --- p.31 / Chapter VI --- RESULTS AND DISCUSSION --- p.33 / Chapter 6.1 --- Results Format --- p.33 / Chapter 6.2 --- Results Grouped by Country --- p.34 / Chapter 6.3 --- Patterns of Independent Variables --- p.34 / Chapter 6.3.1 --- National Culture --- p.35 / Chapter 6.3.2 --- Corporate Culture --- p.35 / Chapter 6.3.3 --- Development Stage --- p.35 / Chapter 6.4 --- Relationship of Independent Variables and Dependent Variables --- p.35 / Chapter VII --- CONCLUSION AND RECOMMENDATIONS --- p.38 / Chapter 7.1 --- Leadership Quality --- p.38 / Chapter 7.2 --- Organisational Structure --- p.39 / Chapter 7.2.1 --- Senior Level --- p.39 / Chapter 7.2.2 --- Middle and Junior Level --- p.40 / Chapter VIII --- APPENDIX --- p.41 / Chapter 8.1 --- Summary of Analysis of Presence and Nature of Dependent Variables among Respondents --- p.41 / Chapter 8.2 --- Questionnaires --- p.45 / Chapter IX --- BIBLIOGRAPHY --- p.52 / Chapter X --- ATTACHMENT --- p.55 / Chapter 10.1 --- Contact report of the interviews --- p.55

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320725
Date January 1995
ContributorsChan, Ping-Kong., Lo, Yee-Wah Eva., Chen, Chien-Yeh., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, iv, 113 leaves : ill. ; 30 cm.
CoverageChina
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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