Products are designed to satisfy user needs. Thus, industrial designers are expected to have a thorough understanding of user needs and to incorporate those understandings into the design of products; however, it is not a straightforward task for designers to translate their conditional understanding into a product. The gap between product and user can be even wider when latent user needs, such as cultural ones, are calculated into the problem. Therefore the meanings and functions imbued in products by the designer may not be recognized and acknowledged by users, due to the differences in cultural preferences of designers and users from separate cultures. In spite of the fact that user satisfaction has been extensively supported in the design literature, it seems that such an approach allows only a passive role for designers, who actually act as cultural intermediaries; that is, the designers' role is merely presumed to catalyze the process and match user requirements to the end product. Thus, the impact of designers' cultural preferences is considered as incidental, or at least overlooked. A content analysis method was triangulated to collect and analyze diverse visual and textual data relating to the concept generation stage of the product development process. To collect data, professional industrial designers in the two culturally diverse countries of Australia and Iran were recruited to participate in half-hour design exercise sessions to sketch to a design brief, followed by responding to an interview questionnaire. The analysis of data revealed that: (1) designers' cultural preferences do influence their approaches toward tackling the design problem; (2) there are nexuses between the design aspects of the concepts generated and the cultural dimensions of the values of the societies in which the designers were born and has lived, and; (3)potential users can unconsciously comprehend the meaning invested in the product by the designer. This thesis breaks new ground for further advancing the study of the Designer-Precedent Approach (DPA) in other cultural and social contexts, while it challenges the conventional approaches of user-centered design (UCD) broadlyperceived as the ultimate method of incorporating users' wants into products.
| Identifer | oai:union.ndltd.org:ADTP/215577 |
| Date | January 2007 |
| Creators | Razzaghi, Mohammad, Built Environment, Faculty of Built Environment, UNSW |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | http://unsworks.unsw.edu.au/copyright, http://unsworks.unsw.edu.au/copyright |
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