This dissertation thesis deals with crowdfunding campaigns in terms of their structure and important elements of successful crowdfunding projects. The main aim of this thesis is to create a set of recommendations for the creation of successful crowdfunding projects. In order to achieve this task, the statistical method of binary logistic regression analysis is used to determine the effect of the utilization of the introductory video, the number of updates during the duration of the project, the number of imagines, the number of words in the project description, the duration of the project and the project category on the probability of success of the project. The first part of this thesis is composed of the description of different concepts of crowdfunding including their historical context, the crowdfunding business models and the project typology, chosen platforms and the principals of their operation, chosen successful campaigns and their structure. In the analytical part I deal with the impact of the above mentioned variables on the probability of success.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359883 |
| Date | January 2017 |
| Creators | Krejčů, Dominika |
| Contributors | Svobodová, Ivana, Müllerová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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