Analýza spotřebního chování Čechů v segmentu okružních plaveb a její využití při tvorbě marketingové strategie cestovních kanceláří / Analysis of consumer behavior of Czechs in the cruise segment and its use in the creation of a marketing strategy of travel agency

Description

This thesis deals with the research of consumer behavior and specifics of buyer decision-making process of Czechs during booking of their foreign holidays and methodology of market segmentation in tourism, or in the segment of cruises. Analysis of current trends and determinants on the supply and demand helps to build a competitive marketing strategy emerging of travel agency in the segment of cruises.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-136269

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136269
Date	January 2012
Creators	Hlinková, Eliška
Contributors	Valentová, Jana, Rolínek, Igor
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess