The main aim of this work is to analyze the impact of corporate culture on customer satisfaction and propose recommendations for change. In the first part of the thesis is the theory of corporate culture and customer satisfaction. In the practical part, I conducted a questionnaire survey using questionnaires VSM 1994 and 2013 and TBSD. With this questionnaire survey I defined the cultural dimension of employees in company. The same survey was carried out among customers. I conducted survey focused on customer satisfaction with the services of the company. Following these questionnaires were suggested possible changes and improvements that a company can take to improve its corporate culture.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251679 |
| Date | January 2016 |
| Creators | HOLÁ, Monika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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