The topic corporate culture in the context of international company is the main subject of this thesis. The theoretical part introduces and describes the concept of culture and national culture, together with the cultural standards and dimensions. The study also defines organizational culture and its elements, strong organizational culture and subculture. Finally, I analyze the impact of the national specifics of the formation of the corporate culture. To demonstrate the theoretical bases in practice I have chosen the company Mars Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17002 |
| Date | January 2009 |
| Creators | Zápotocká, Zuzana |
| Contributors | Pauknerová, Daniela, Bullová, Daniela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0013 seconds