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Aplikace vybraných ICT metod při přípravě podnikatelského plánu / Application of chosen ICT methods in preparing business plan

The aim of this work is to outline chosen methods to be applied in developing a business plan for ICT product / service. Work formulates a business plan, project management, theory of constraints (TOC) and Quality Function Deployment. The TOC is mainly devoted to the principles of causality and this principles is applied to the sales and marketing theoretically. The practical section is analyzing the product / service by using the method of Quality Function Deployment, focusing on the application of TOC instruments (clouds and trees) during the prepation of project realization. The last part is the business plan for a specific ICT service.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17009
Date January 2009
CreatorsMokrý, Radek
ContributorsChocholatý, Drahomír, Benda, Libor
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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