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Analýza nabídky produktu dětský účet na českém trhu a preference zákazníků / Analysis of product offerings account for kids on the Czech market and customer preferences

This diploma work describes a specific banking product children account on the Czech market. Compares existing product line with the requirements of potential customers. Its aim is to monitor the product in the portfolios of Czech banks, analysis of the marketing mix for market leaders, evaluation of preferred features of the product from the perspective of potential customers and their motivations. Produces results useful for product managers of the products in banks, workers of marketing departments of banks, personal bankers, employees of advertising agencies and also for those who seek this kind of product. Based on the findings, recommendations regarding this product are formulated, as well as recommendations for other marketing mix areas.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262230
Date January 2017
CreatorsSvobodná, Nela
ContributorsEzrová, Hana, Štěchová, Lenka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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