How customer loyalty programs can influence relational marketing outcomes using customer-retailer identification to build relationships /

Description

Thesis (Ph. D.)--Ohio State University, 2007. / Full text release at OhioLINK's ETD Center delayed at author's request

Links & Downloads

1. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1190142786

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/191104703
Date	January 2007
Creators	Ha, Sejin,
Publisher	Columbus, Ohio : Ohio State University,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Connect to resource online