The thesis is divided into four main parts. The first part starts with the business`s macro environment analysis, which describes the economic factors, political factors, technological factors of the transport market. Further, an analysis company, which includes financial analysis, staffing analysis, analysis of business microenvironment and SWOT analysis. Another section is the strategy of the company, including marketing strategy, market segmentation and human resource management. The last part is about the vision for the future, this part is a draft plan of the reorganization.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72224 |
| Date | January 2010 |
| Creators | Učňová, Petra |
| Contributors | Zamykalová, Miroslava, Pospíšil, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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